Welcome to Potts Orthodontics in Goldsboro and Clinton, NC
Led by Dr. Chris Potts, our Goldsboro and Clinton offices provide advanced treatment and personalized care, creating confident smiles across the communities we proudly serve.
1
2
3
The Difference in Our Care
Guided by Dr. Chris Potts and a dedicated team, we combine modern technology with a compassionate approach, ensuring every patient enjoys a seamless, supportive, and confidence-building experience.
Our top priority is to provide the most advanced orthodontic treatment for both children and adults. Our highly trained team is dedicated to providing healthy and beautiful smiles for our patients!
- Leading edge orthodontic care with traditional braces, clear ceramic braces, and Invisalign
- Dr. Potts works closely with your general dentist and encourages routine dental care as well as good oral hygiene at home.
- We accept direct payment for most insurance plans.
- We communicate openly with our patients!
- Safety and comfort are of the utmost importance in our practice. Our sterilization procedures brings a whole new level of protection to our patients. We deliver the highest standard of sterilization in dentistry.
- Voted the best Orthodontist in Wayne County for the Past 5 Years!
Passion for Creating Confident Smiles
Every smile we transform reflects our dedication to thoughtful care, genuine connection, and the joy of making a lasting difference in the lives of our patients.
Orthodontic Care for Every Stage of Life
From children to teens to adults, we offer personalized orthodontic solutions that fit every stage of life, making confident smiles possible for the whole family.
Early orthodontic care helps guide developing teeth and jaws, building a strong foundation for healthy, confident smiles that last for life.
With braces or clear aligners, treatment fits busy schedules while building confidence and creating a smile that truly stands out.
Discreet, modern solutions make it simple to achieve the smile you’ve always wanted with comfort and confidence.
Orthodontic Solutions Designed for You
Our treatment options combine innovation and personalization, giving every patient a comfortable path to a confident smile.
Reliable and effective, braces use advanced materials and techniques to gently guide teeth into alignment, delivering precise results for patients of all ages.
Nearly invisible and fully removable, Invisalign clear aligners offer a discreet, comfortable way to achieve a confident smile without interrupting your lifestyle.
Join Our Smile Community
@PottsOrthodontics
Follow along on social media to share in patient milestones, enjoy behind-the-scenes moments, and celebrate the confident smiles we create together.
Thin Content Kills Rankings
Seen this before? A practice optimizes for their main city, then drops a line at the bottom: “We also service Gulf Breeze, Pace, and Milton.”
No dedicated pages. No real content. Just a mention.
Google rewards depth, not lists.
Your competitors are building robust hyperlocal pages for every neighborhood. Individual optimization. Unique content. Real signals.
You cannot win by listing zip codes.
The fix: Build dedicated pages for each community. Write about local concerns. Reference nearby landmarks.
Stop listing neighborhoods. Start owning them.
Hyper local means real neighborhoods, not just a city tag on your homepage. Google ranks proximity and relevance, not vague territory claims. Serve the communities around you with intention and watch your visibility climb. #hyperlocalseo #hyperlocal #googleads #googlesearch
Most orthodontic and dental practices are solving the wrong visibility problem.
They’re optimizing harder for Google…
While 31–47% of patients have already shifted to AI tools like ChatGPT to research providers.
That creates a quiet (and expensive) blind spot: Thousands spent on SEO that never reaches nearly half the market.
On January 13, HIP CEO Luke Infinger and HIP SEO Expert James Kuck are breaking down what “AI visibility” actually means, and why most practices are only 3-5 strategic fixes away from showing up where patients now search.
Register for the free webinar: https://streamyard.com/watch/a3svDpR5B68v
AEO EXPOSED: Get Free Traffic From ChatGPT & AI Search
Tuesday, January 13 @ 6p CT
🎙️ New GrowOrtho Episode Alert! 🎙️
Your team thinks they’re selling braces. They’re wrong.
Patients buy certainty — about cost, timing, next steps, and whether they’re making the right decision for themselves or their kid. When that certainty isn’t created fast, practices see the same symptoms over and over: ghosting, no-shows, price shopping, and “we need to think about it.”
In this Best of Genius Sales episode, Luke Infinger, Harrison Bagdan, and Kasey Workman (Fishbein Orthodontics) break down how top orthodontic teams create certainty in the first 60 seconds (without pushy scripts or awkward sales tactics).
You’ll learn:
√ Why most “bad leads” are really certainty leaks
√ How tone, tempo, and speed outperform perfect wording
√ The 5 levers that quietly drive orthodontic patient conversion
√ How to simplify consults and fees so decisions feel easy
If you want more starts without closing harder, this episode is your playbook.
🎧 Listen now and rethink how your practice converts patients (link in profile).
Why does ChatGPT recommend THAT orthodontist/dentist and not you?
It`s not about who has the better website design.
It`s about who has built digital authority the right way:
√ High-quality referring domains (not spam links)
√ Orthodontic-specific content that creates topical relevance
√ Consistent local signals that both Google AND AI trust
Right now, when potential patients ask ChatGPT "best orthodontist near me," there`s a 50/50 chance your practice doesn`t even exist in that conversation.
The gap between invisible and unavoidable? Usually just 3-5 strategic adjustments.
Watch our short video breakdown: See what`s actually driving results for the practices that dominate BOTH traditional search and AI recommendations.
Most orthodontists are closer to breakthrough visibility than they think.
Register for the free webinar (link in profile).
AEO EXPOSED: Get Free Traffic From ChatGPT & AI Search
With Luke Infinger, HIP CEO + James Kuck, HIP SEO Expert
Tuesday, January 13 @ 6p CT
“Wish I’d had this from day one.” - Dr. Carter Thomas, Orthodontist
Most practice owners don’t struggle because they’re lazy. They struggle because they try to figure it out alone.
The Practice Paradox, by Dr. Kyle Fagala and Luke Infinger, distills years of hard-earned lessons into a clear roadmap for growth that actually fits the owner.
If you’re tired of guessing, this one’s worth your time.
Get the Book + Practice Personality Assessment | $19.99
(Link in Profile)
“This is the book you need.” - Dr. Melanie Wang, Orthodontist
Keeping standards high without burning out isn’t a marketing issue. It’s a sustainability issue.
That’s why The Practice Paradox resonates with so many orthodontists who feel stretched thin.
Written by Dr. Kyle Fagala and Luke Infinger, it’s an honest roadmap to building a practice you’re proud of (and a life outside of it).
(Link in Profile)
“This one will stick with me.” - Dr. Grant Collins, Orthodontist
Growth shouldn’t require losing yourself in the process.
That tension—between ambition and sustainability, excellence and burnout—is exactly what The Practice Paradox tackles.
Written by Dr. Kyle Fagala (orthodontist) and Luke Infinger (practice growth expert), this book helps owners build a great practice without sacrificing who they are along the way.
Get the Book + Practice Personality Assessment | $19.99
(Link in Profile)
Most practices are invisible to AI search (and don’t even know it).
31–47% of patients now use tools like ChatGPT to research healthcare providers.
If your practice is only optimized for Google, nearly half your market may never find you.
We’re breaking this down live in a FREE webinar with HIP CEO Luke Infinger and HIP SEO Expert James Kuck on Tuesday, January 13:
𝗔𝗘𝗢 𝗘𝗫𝗣𝗢𝗦𝗘𝗗: 𝗛𝗼𝘄 𝘁𝗼 𝗚𝗲𝘁 𝗙𝗿𝗲𝗲 𝗧𝗿𝗮𝗳𝗳𝗶𝗰 𝗳𝗿𝗼𝗺 𝗖𝗵𝗮𝘁𝗚𝗣𝗧 & 𝗔𝗜 𝗦𝗲𝗮𝗿𝗰𝗵
We’ll show you:
√ Why ChatGPT recommends certain practices (and ignores others)
√ A real orthodontic case study ranking #1 on Google and in AI results
√ The 3–5 strategic fixes separating visible practices from invisible ones
If you want your practice positioned for where patient search is actually going, this is worth your time.
REGISTER (link in profile).
🎙️ New GrowDental Episode Alert! 🎙️
Real Reddit questions. Real dental practice growth problems.
In this episode, Luke Infinger, HIP CEO, answers questions from the r/Dentistry page that include dental marketing, buying a dental practice, how to find a dental associate, and much more!
You`ll find a common theme: “Why isn’t my dental marketing working?”
The answer may surprise you.
Most practices don’t have a marketing problem... they have an operations problem. Missed calls, weak follow-up, and zero visibility into website leads quietly destroy ROI long before ad spend ever becomes the issue.
This Reddit Q+A episode walks through how to spot operational leaks first, so marketing actually works when you scale it.
🎧 You’ll learn:
- Why marketing amplifies broken systems instead of fixing them
- How missed patient calls silently kill growth
- What Reddit dentists get wrong about ad spend (and how to fix it)
👉 Listen to the Reddit Q+A and plug the leaks before you spend more (link in profile).
THE PRACTICE PARADOX // GET YOUR COPY NOW
Two practices. Same advice. Very different outcomes.
The Practice Paradox explains why.
Written by Dr. Kyle Fagala, a practicing orthodontist, and Luke Infinger, a growth strategist who’s seen this play out thousands of times.
Get the Book + Assessment | $19.99 (Link in Profile)
THE PRACTICE PARADOX IS HERE
If your practice is growing but life feels harder, not better… pause.
That’s not a motivation problem. It’s a fit problem.
The Practice Paradox, by Dr. Kyle Fagala (orthodontist) and Luke Infinger (practice growth expert), breaks down why growth works differently for different owners (and how to stop building a practice that owns you).
This is worth your weekend read.
Get the Book + Assessment | $19.99 (Link in Profile)
