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Welcome to Potts Orthodontics in Goldsboro and Clinton, NC
Led by Dr. Chris Potts, our Goldsboro and Clinton offices provide advanced treatment and personalized care, creating confident smiles across the communities we proudly serve.
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The Difference in Our Care
Guided by Dr. Chris Potts and a dedicated team, we combine modern technology with a compassionate approach, ensuring every patient enjoys a seamless, supportive, and confidence-building experience.
Our top priority is to provide the most advanced orthodontic treatment for both children and adults. Our highly trained team is dedicated to providing healthy and beautiful smiles for our patients!
- Leading edge orthodontic care with traditional braces, clear ceramic braces, and Invisalign
- Dr. Potts works closely with your general dentist and encourages routine dental care as well as good oral hygiene at home.
- We accept direct payment for most insurance plans.
- We communicate openly with our patients!
- Safety and comfort are of the utmost importance in our practice. Our sterilization procedures brings a whole new level of protection to our patients. We deliver the highest standard of sterilization in dentistry.
- Voted the best Orthodontist in Wayne County for the Past 5 Years!
Passion for Creating
Confident Smiles
Every smile we transform reflects our dedication to thoughtful care, genuine connection, and the joy of making a lasting difference in the lives of our patients.
Orthodontic Care for Every Stage of Life
From children to teens to adults, we offer personalized orthodontic solutions that fit every stage of life, making confident smiles possible for the whole family.
Early orthodontic care helps guide developing teeth and jaws, building a strong foundation for healthy, confident smiles that last for life.
With braces or clear aligners, treatment fits busy schedules while building confidence and creating a smile that truly stands out.
Discreet, modern solutions make it simple to achieve the smile you’ve always wanted with comfort and confidence.
Orthodontic Solutions Designed for You
Our treatment options combine innovation and personalization, giving every patient a comfortable path to a confident smile.
Reliable and effective, braces use advanced materials and techniques to gently guide teeth into alignment, delivering precise results for patients of all ages.
Nearly invisible and fully removable, Invisalign clear aligners offer a discreet, comfortable way to achieve a confident smile without interrupting your lifestyle.
Join Our Smile Community
@PottsOrthodontics
Follow along on social media to share in patient milestones, enjoy behind-the-scenes moments, and celebrate the confident smiles we create together.
🚀 THE PRACTICE PARADOX // AVAILABLE NOW
Ever notice how a strategy that works great for one practice can wreck another?
That’s the whole point of The Practice Paradox, written by Dr. Kyle Fagala (orthodontist) and Luke Infinger (practice growth expert).
It’s about building a practice that fits you… not forcing yourself into someone else’s playbook.
Get the Book + Practice Personality Assessment | $19.99
(Link in Profile)
The secret to keeping your best team members is simpler than you think. #Teambuilding #orthodonticpracticegrowth
Strong local growth comes from pages built for the neighborhoods you want to reach. When content matches real search terms and real places, people find the practice faster.
Most orthodontists “thank” their referring doctors. The smart ones turn those thank-yous into referral engines.
With Dino Watt’s Doctor Appreciation Event Blueprint, you’ll learn how to:
√ Host events people rave about
√ Strengthen professional trust
√ Turn appreciation into ongoing referrals
Watch Dr. Loew’s testimonial and see how his team turned their event into a referral machine (link in profile).
Schedule Strategy Call with Dino & Melissa, HIP Practice Advisor (link in profile).
🎙️ New GrowOrtho Episode Alert! 🎙️
Why Patient Experience Still Beats Technology in Orthodontics
Orthodontists spend millions on scanners, software, and systems…
But here’s the truth we see across hundreds of practices:
👉 Technology doesn’t create loyalty. Patient experience does.
In this episode, Melissa Gardner breaks down the real competitive advantage in today’s orthodontic landscape: treating patients like people, not procedures.
You’ll learn:
💥 Why patient experience drives case acceptance more than any device
💥 The emotional side of orthodontics most practices overlook
💥 How to transform first impressions and TC consults
💥 The hidden opportunities in mid-treatment visits
💥 Why retention day can make (or break) your referrals
💥 How culture and consistency keep your team delivering magical patient moments
Clinically excellent practices are everywhere. Patient-centric practices? Rare.
And the ones who master this… win every time.
🎧 Watch or listen now on YouTube: (link in profile).
You’ve probably hosted appreciation dinners before. But what if your next one could skyrocket your referrals and make your practice the one every dentist talks about?
Dino Watt’s Doctor Appreciation Event Blueprint shows you how to create unforgettable events that build trust, connection, and real referral momentum.
Watch Dr. Loew’s testimonial and see how his team turned their event into a referral machine (link in profile).
Schedule Strategy Call with Dino & Melissa, HIP Practice Advisor (link in profile).
🎙️ New GrowOrtho Episode Alert! 🎙️
Your new hire shadows for a few days. You walk them through a checklist. They learn the software.
Then what?
Most practices hope people “figure it out.”
A month later, the doctor is frustrated, the team is stressed, and the new hire feels like they’re failing.
The problem isn’t effort.
It’s the mindset that training is an event instead of a culture.
In this episode, Kayla Brown breaks down:
🔥 The 10 most common training mistakes holding practices back
🔥 Why one-time onboarding kills growth, confidence, and retention
🔥 How to shift to an ongoing coaching cadence that builds rockstar teams
🔥 30-60-90 frameworks that create clarity (instead of chaos)
🔥 How small weekly check-ins can fix turnover, consistency, and patient experience
If your practice feels like constant fire drills, if your team is overwhelmed, or if your “best people” are stuck training others on the fly…
👉 This episode is your blueprint for building a team that grows with you.
🎧 Watch or listen now on YouTube (link in profile).
SOPs should guide your team without stripping their judgment. Think of them like bumper rails, not step-by-step scripts.
If a system breaks down, don’t blame the team. Start with an audit. Listen, adjust, and move forward.
If the team keeps asking what’s next, it’s not their fault. The system’s too complicated. Clarity drives confidence.
Happy Thanksgiving from our HIP family to yours! #Grateful
When numbers dip, check scheduling first. Then dig into how fast you respond, how well you follow up, and how the team sounds on the phone.
