Welcome to Potts Orthodontics in Goldsboro and Clinton, NC
Led by Dr. Chris Potts, our Goldsboro and Clinton offices provide advanced treatment and personalized care, creating confident smiles across the communities we proudly serve.
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The Difference in Our Care
Guided by Dr. Chris Potts and a dedicated team, we combine modern technology with a compassionate approach, ensuring every patient enjoys a seamless, supportive, and confidence-building experience.
Our top priority is to provide the most advanced orthodontic treatment for both children and adults. Our highly trained team is dedicated to providing healthy and beautiful smiles for our patients!
- Leading edge orthodontic care with traditional braces, clear ceramic braces, and Invisalign
- Dr. Potts works closely with your general dentist and encourages routine dental care as well as good oral hygiene at home.
- We accept direct payment for most insurance plans.
- We communicate openly with our patients!
- Safety and comfort are of the utmost importance in our practice. Our sterilization procedures brings a whole new level of protection to our patients. We deliver the highest standard of sterilization in dentistry.
- Voted the best Orthodontist in Wayne County for the Past 5 Years!
Passion for Creating Confident Smiles
Every smile we transform reflects our dedication to thoughtful care, genuine connection, and the joy of making a lasting difference in the lives of our patients.
Orthodontic Care for Every Stage of Life
From children to teens to adults, we offer personalized orthodontic solutions that fit every stage of life, making confident smiles possible for the whole family.
Early orthodontic care helps guide developing teeth and jaws, building a strong foundation for healthy, confident smiles that last for life.
With braces or clear aligners, treatment fits busy schedules while building confidence and creating a smile that truly stands out.
Discreet, modern solutions make it simple to achieve the smile you’ve always wanted with comfort and confidence.
Orthodontic Solutions Designed for You
Our treatment options combine innovation and personalization, giving every patient a comfortable path to a confident smile.
Reliable and effective, braces use advanced materials and techniques to gently guide teeth into alignment, delivering precise results for patients of all ages.
Nearly invisible and fully removable, Invisalign clear aligners offer a discreet, comfortable way to achieve a confident smile without interrupting your lifestyle.
Join Our Smile Community
@PottsOrthodontics
Follow along on social media to share in patient milestones, enjoy behind-the-scenes moments, and celebrate the confident smiles we create together.
Grinding 24/7 isn`t a flex. Knowing when to pump the brakes is.
If you think you`re the only person who can do it, that`s not leadership. That`s a training problem. That`s a trust problem. And you can`t grow like that.
Let your team take some of that weight. That`s how you scale.
Everything going wrong in your practice? Look in the mirror first.
You`re the bottleneck. You`re the stop in the progress. Owning that takes maturity, but it`s the only way forward.
Say "that`s my bad" and figure out how to make it better. That`s what real leadership looks like.
Only 3 practices make it into Google`s local map pack. Your Google Business Profile decides if you`re one of them.
Most practices set up their listing once and never touch it again. That`s leaving patients on the table every single day.
We broke down the 6 steps to turn your GBP into a ranking machine. Swipe through for the full playbook.
Save this for your next team meeting. Tag your office manager so they see it too.
Stop trying to do it all alone.
The Superman cape feels great... until you get beat up. And you WILL get beat up.
The difference between leaders who burn out and leaders who break through? A support network.
Your spouse. Your colleagues. People who actually get what you`re going through.
"You`re gonna feel like you`re on an island by yourself."
A colleague warned me before I opened my practice. I said nah, not me. I`m different.
One month later I called him like "...I feel so lonely."
Nobody talks about how isolating it is to be a practice owner. The emotional toll is real. The lows hit hard.
But having someone who gets it, someone who can walk you through those tough moments, changes everything.
You don`t have to do this alone.
Every doctor thinks owning a practice means more freedom. More flexibility. More control over your schedule.
Then reality hits.
You`re the clinician. The admin. The HR department. The marketing team. The janitor some days.
When you first start out, free time doesn`t exist. Your schedule isn`t yours anymore.
It does get better. But only when you stop trying to do everything yourself.
Observation patients already like you. They already chose you. So why are you losing them?
If they don`t understand why they`re coming in or aren`t scheduling their next visit before they leave, you`re handing them to your competitor down the street.
Stop treating observation like a waiting room. Start treating it like the relationship-building opportunity it is.
Patients decide to trust you emotionally before they ever analyze logically what you`re asking them to do.
That means your consultation isn`t won with data. It`s won with connection.
When you`re asking someone to invest real money and real time, empathy has to exist in that room.
Agree before you explain. When someone says it is expensive, acknowledge it. Then pivot to flexible options that make moving forward feel possible.
Monthly review velocity drives rankings. The practices getting more reviews consistently start to show up higher in search. Track your competition, boost your review flow, and focus on consistent improvement.
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Growth starts with the basics. Make sure your category is correct, your descriptions are clear, and you collect real reviews. Accurate details make it easy for people to find you and trust you.
