Welcome to Potts Orthodontics in Goldsboro and Clinton, NC
Led by Dr. Chris Potts, our Goldsboro and Clinton offices provide advanced treatment and personalized care, creating confident smiles across the communities we proudly serve.
1
2
3
The Difference in Our Care
Guided by Dr. Chris Potts and a dedicated team, we combine modern technology with a compassionate approach, ensuring every patient enjoys a seamless, supportive, and confidence-building experience.
Our top priority is to provide the most advanced orthodontic treatment for both children and adults. Our highly trained team is dedicated to providing healthy and beautiful smiles for our patients!
- Leading edge orthodontic care with traditional braces, clear ceramic braces, and Invisalign
- Dr. Potts works closely with your general dentist and encourages routine dental care as well as good oral hygiene at home.
- We accept direct payment for most insurance plans.
- We communicate openly with our patients!
- Safety and comfort are of the utmost importance in our practice. Our sterilization procedures brings a whole new level of protection to our patients. We deliver the highest standard of sterilization in dentistry.
- Voted the best Orthodontist in Wayne County for the Past 5 Years!
Passion for Creating Confident Smiles
Every smile we transform reflects our dedication to thoughtful care, genuine connection, and the joy of making a lasting difference in the lives of our patients.
Orthodontic Care for Every Stage of Life
From children to teens to adults, we offer personalized orthodontic solutions that fit every stage of life, making confident smiles possible for the whole family.
Early orthodontic care helps guide developing teeth and jaws, building a strong foundation for healthy, confident smiles that last for life.
With braces or clear aligners, treatment fits busy schedules while building confidence and creating a smile that truly stands out.
Discreet, modern solutions make it simple to achieve the smile you’ve always wanted with comfort and confidence.
Orthodontic Solutions Designed for You
Our treatment options combine innovation and personalization, giving every patient a comfortable path to a confident smile.
Reliable and effective, braces use advanced materials and techniques to gently guide teeth into alignment, delivering precise results for patients of all ages.
Nearly invisible and fully removable, Invisalign clear aligners offer a discreet, comfortable way to achieve a confident smile without interrupting your lifestyle.
Join Our Smile Community
@PottsOrthodontics
Follow along on social media to share in patient milestones, enjoy behind-the-scenes moments, and celebrate the confident smiles we create together.
An orthodontist told me they didn`t need more consult slots because they couldn`t even fill 4.
I looked at the schedule.
The 4 slots were scattered across the day. Only 2 were during prime time. Those filled up every time. The other 2? Patients would skip them and book later in the week.
So we added more slots around prime time. That`s it.
Two weeks later: 4 to 6 consults a day instead of 2 to 3.
The availability wasn`t the problem. The timing was.
Rearrange your template, shift your expectation, and watch what happens.
Walk through your practice right now.
What do you see?
Your front desk. Your team. The energy in the room.
That`s your mindset staring back at you.
You can`t pull someone out of a hole unless you`re standing on higher ground. You have to get there first.
Orthodontists and dentists are smart people. So they assume the answer has to be complex.
It doesn`t.
Get this one thing right and everything else follows.
If your local newspaper printed your thoughts as tomorrow`s headline, would you be proud of what it says?
Too many people let their internal script replay the blame, the pain points, the "it wasn`t my fault" loop. That`s victim territory. And victim territory doesn`t build anything worth having.
Flip the script. Put the goal on the front page. Make your inner headline one that actually moves you forward.
Tag someone who needs to hear this today.
🎙️ New GrowDental Episode Alert! 🎙️
Implant demand is up. The market is expanding.
So why does growth feel harder?
Because clinical excellence doesn’t drive growth.
Strategic positioning does.
Today’s patients research, compare, and decide who feels safest before they ever meet you. And when they can’t clearly tell the difference between providers, they default to price.
That’s commoditization.
The highest-growth implant practices aren’t placing better implants — they’re creating more certainty.
Patients aren’t buying implants. They’re buying relief, predictability, and confidence.
Practices that communicate that clearly are seeing 70%+ acceptance rates. The average hovers in the low 50s.
That gap isn’t about skill. It’s about positioning.
In this week’s GrowDental podcast, we break down the psychology behind modern case acceptance — and the sequencing mistake that stalls growth.
If implants are part of your plan, this will change how you think about them.
Plus: If you`re not a current HIP partner, we’re offering a Free Practice Profit Diagnostic ($2,500 value). No cost. No obligation. Delivered in 48 hours. Click here to claim yours (link in profile).
The market is growing. Are you positioned to capture it?
👉 Watch or listen on YouTube now (link in profile).
Your observation list is worth more than your next ad campaign.
We`ve seen practices sitting on $500K+ in unstarted treatment, and they didn`t even know it.
These are patients who already walked through the door. They already met the doctor. They already said yes once.
The follow-up just broke down.
Swipe through for the 6-step playbook to start closing that gap this week.
Save this post if you`re planning to tackle your observation list. And tag your TC so they see it too.
Grinding 24/7 isn`t a flex. Knowing when to pump the brakes is.
If you think you`re the only person who can do it, that`s not leadership. That`s a training problem. That`s a trust problem. And you can`t grow like that.
Let your team take some of that weight. That`s how you scale.
Everything going wrong in your practice? Look in the mirror first.
You`re the bottleneck. You`re the stop in the progress. Owning that takes maturity, but it`s the only way forward.
Say "that`s my bad" and figure out how to make it better. That`s what real leadership looks like.
Only 3 practices make it into Google`s local map pack. Your Google Business Profile decides if you`re one of them.
Most practices set up their listing once and never touch it again. That`s leaving patients on the table every single day.
We broke down the 6 steps to turn your GBP into a ranking machine. Swipe through for the full playbook.
Save this for your next team meeting. Tag your office manager so they see it too.
Stop trying to do it all alone.
The Superman cape feels great... until you get beat up. And you WILL get beat up.
The difference between leaders who burn out and leaders who break through? A support network.
Your spouse. Your colleagues. People who actually get what you`re going through.
"You`re gonna feel like you`re on an island by yourself."
A colleague warned me before I opened my practice. I said nah, not me. I`m different.
One month later I called him like "...I feel so lonely."
Nobody talks about how isolating it is to be a practice owner. The emotional toll is real. The lows hit hard.
But having someone who gets it, someone who can walk you through those tough moments, changes everything.
You don`t have to do this alone.
Every doctor thinks owning a practice means more freedom. More flexibility. More control over your schedule.
Then reality hits.
You`re the clinician. The admin. The HR department. The marketing team. The janitor some days.
When you first start out, free time doesn`t exist. Your schedule isn`t yours anymore.
It does get better. But only when you stop trying to do everything yourself.
Observation patients already like you. They already chose you. So why are you losing them?
If they don`t understand why they`re coming in or aren`t scheduling their next visit before they leave, you`re handing them to your competitor down the street.
Stop treating observation like a waiting room. Start treating it like the relationship-building opportunity it is.
