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Welcome to Potts Orthodontics in Goldsboro and Clinton, NC
Led by Dr. Chris Potts, our Goldsboro and Clinton offices provide advanced treatment and personalized care, creating confident smiles across the communities we proudly serve.
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The Difference in Our Care
Guided by Dr. Chris Potts and a dedicated team, we combine modern technology with a compassionate approach, ensuring every patient enjoys a seamless, supportive, and confidence-building experience.
Our top priority is to provide the most advanced orthodontic treatment for both children and adults. Our highly trained team is dedicated to providing healthy and beautiful smiles for our patients!
- Leading edge orthodontic care with traditional braces, clear ceramic braces, and Invisalign
- Dr. Potts works closely with your general dentist and encourages routine dental care as well as good oral hygiene at home.
- We accept direct payment for most insurance plans.
- We communicate openly with our patients!
- Safety and comfort are of the utmost importance in our practice. Our sterilization procedures brings a whole new level of protection to our patients. We deliver the highest standard of sterilization in dentistry.
- Voted the best Orthodontist in Wayne County for the Past 5 Years!
Passion for Creating
Confident Smiles
Every smile we transform reflects our dedication to thoughtful care, genuine connection, and the joy of making a lasting difference in the lives of our patients.
Orthodontic Care for Every Stage of Life
From children to teens to adults, we offer personalized orthodontic solutions that fit every stage of life, making confident smiles possible for the whole family.
Early orthodontic care helps guide developing teeth and jaws, building a strong foundation for healthy, confident smiles that last for life.
With braces or clear aligners, treatment fits busy schedules while building confidence and creating a smile that truly stands out.
Discreet, modern solutions make it simple to achieve the smile you’ve always wanted with comfort and confidence.
Orthodontic Solutions Designed for You
Our treatment options combine innovation and personalization, giving every patient a comfortable path to a confident smile.
Reliable and effective, braces use advanced materials and techniques to gently guide teeth into alignment, delivering precise results for patients of all ages.
Nearly invisible and fully removable, Invisalign clear aligners offer a discreet, comfortable way to achieve a confident smile without interrupting your lifestyle.
Join Our Smile Community
@PottsOrthodontics
Follow along on social media to share in patient milestones, enjoy behind-the-scenes moments, and celebrate the confident smiles we create together.
Orthodontists, if you’re tired of running a practice that eats your time and energy, this weekend is for you.
Spend 2 immersive days inside Dr. Kyle’s home, practice, and agency learning how he created a thriving business and a healthy life.
Get $250 off and earn 7.2 CE credits! Registration ends this Wednesday, January 21!
REGISTER NOW (Link in profile)
🎙️ New GrowOrtho Episode Alert! 🎙️
Traditional SEO is dead.
AI search engines don’t show 10 options anymore. They recommend one or two practices.
If you’re not selected, you’re invisible (no matter how good your website looks).
In this episode, Luke Infinger (HIP CEO) and James Kuck (HIP SEO Expert), cover:
• AI search ≠ rankings
• Trust beats traffic
• Why authority > keywords
• How to get recommended by ChatGPT & Google AI
👉 Watch or listen on YouTube now (link in profile).
Orthodontists, if you feel buried by your practice or stuck in the same patterns, this 2-day experience might be the reset you’ve needed.
Invest February 26-28 touring Dr. Kyle’s home, Saddle Creek Orthodontics, and Neon Canvas in Memphis, TN.
Join mastermind-style coaching, hot seats, leadership training, and the kind of real conversations that lead to real breakthroughs.
Limited to only a few more doctors and practice managers. Earn CE credits + save $250 now before the remaining seats are gone.
Registration ends January 21.
REGISTER NOW (Link in profile)
Orthodontists… you built a thriving practice. But somewhere along the way, the practice started running you.
More patients. Longer days. Less freedom.
That was never the plan.
What if you could grow your practice and reclaim your time?
Join Dr. Kyle Fagala and Luke Infinger in Memphis for The Lifestyle Practice In-Office Course, a two-day intensive designed for orthodontists who refuse to choose between profit and personal freedom.
You’ll walk away with a proven blueprint to reduce chair time without losing starts, systems that scale sustainably, and the clarity to build a business that serves your life instead of consuming it.
It all happens February 26-28 in Memphis, Tennessee. There are only a few spots still available!
Orthodontists and office managers… stop trading hours for growth.
Reserve your spot and save $250 + get CE credits! Start building a practice that finally works for you.
REGISTER NOW (Link in profile)
🎙️ New GrowOrtho Episode Alert! 🎙️
You explain the treatment perfectly. The parent nods. Then the fees come out…
“This feels like a lot of money.”
Sound familiar?
🎧 On the latest GrowOrtho Podcast, we break down why that moment isn’t failure... it’s opportunity.
Zach is joined by Harrison and Melissa (HIP Practice Advisors) to show how objections like “it’s too expensive” or “we need to think about it” are actually requests for leadership, reassurance, and trust.
If your team is tired of feeling stuck at the finish line, this episode is for you.
👉 Listen now and lead with confidence (link in profile).
Two practices in the same city.
Same credentials.
Same services.
One gets recommended by ChatGPT.
The other doesn’t exist in the conversation.
The difference isn’t design, branding, or ad spend.
It’s digital authority built in a way both Google and AI tools trust.
HIP CEO Luke Infinger and HIP SEO Expert James Kuck are unpacking this live in a free webinar this Tuesday, January 13, including a real orthodontic case study ranking #1 on Google and showing up in AI recommendations.
If you want your practice positioned for the next 5 years of patient acquisition, this matters.
Register now (link in profile).
AEO EXPOSED: Get Free Traffic From ChatGPT & AI Search
Tuesday, January 13 @ 6p CT
Thin Content Kills Rankings
Seen this before? A practice optimizes for their main city, then drops a line at the bottom: “We also service Gulf Breeze, Pace, and Milton.”
No dedicated pages. No real content. Just a mention.
Google rewards depth, not lists.
Your competitors are building robust hyperlocal pages for every neighborhood. Individual optimization. Unique content. Real signals.
You cannot win by listing zip codes.
The fix: Build dedicated pages for each community. Write about local concerns. Reference nearby landmarks.
Stop listing neighborhoods. Start owning them.
Thin Content Kills Rankings
Seen this before? A practice optimizes for their main city, then drops a line at the bottom: “We also service Gulf Breeze, Pace, and Milton.”
No dedicated pages. No real content. Just a mention.
Google rewards depth, not lists.
Your competitors are building robust hyperlocal pages for every neighborhood. Individual optimization. Unique content. Real signals.
You cannot win by listing zip codes.
The fix: Build dedicated pages for each community. Write about local concerns. Reference nearby landmarks.
Stop listing neighborhoods. Start owning them.
Hyper local means real neighborhoods, not just a city tag on your homepage. Google ranks proximity and relevance, not vague territory claims. Serve the communities around you with intention and watch your visibility climb. #hyperlocalseo #hyperlocal #googleads #googlesearch
Most orthodontic and dental practices are solving the wrong visibility problem.
They’re optimizing harder for Google…
While 31–47% of patients have already shifted to AI tools like ChatGPT to research providers.
That creates a quiet (and expensive) blind spot: Thousands spent on SEO that never reaches nearly half the market.
On January 13, HIP CEO Luke Infinger and HIP SEO Expert James Kuck are breaking down what “AI visibility” actually means, and why most practices are only 3-5 strategic fixes away from showing up where patients now search.
Register for the free webinar: https://streamyard.com/watch/a3svDpR5B68v
AEO EXPOSED: Get Free Traffic From ChatGPT & AI Search
Tuesday, January 13 @ 6p CT
🎙️ New GrowOrtho Episode Alert! 🎙️
Your team thinks they’re selling braces. They’re wrong.
Patients buy certainty — about cost, timing, next steps, and whether they’re making the right decision for themselves or their kid. When that certainty isn’t created fast, practices see the same symptoms over and over: ghosting, no-shows, price shopping, and “we need to think about it.”
In this Best of Genius Sales episode, Luke Infinger, Harrison Bagdan, and Kasey Workman (Fishbein Orthodontics) break down how top orthodontic teams create certainty in the first 60 seconds (without pushy scripts or awkward sales tactics).
You’ll learn:
√ Why most “bad leads” are really certainty leaks
√ How tone, tempo, and speed outperform perfect wording
√ The 5 levers that quietly drive orthodontic patient conversion
√ How to simplify consults and fees so decisions feel easy
If you want more starts without closing harder, this episode is your playbook.
🎧 Listen now and rethink how your practice converts patients (link in profile).
Why does ChatGPT recommend THAT orthodontist/dentist and not you?
It`s not about who has the better website design.
It`s about who has built digital authority the right way:
√ High-quality referring domains (not spam links)
√ Orthodontic-specific content that creates topical relevance
√ Consistent local signals that both Google AND AI trust
Right now, when potential patients ask ChatGPT "best orthodontist near me," there`s a 50/50 chance your practice doesn`t even exist in that conversation.
The gap between invisible and unavoidable? Usually just 3-5 strategic adjustments.
Watch our short video breakdown: See what`s actually driving results for the practices that dominate BOTH traditional search and AI recommendations.
Most orthodontists are closer to breakthrough visibility than they think.
Register for the free webinar (link in profile).
AEO EXPOSED: Get Free Traffic From ChatGPT & AI Search
With Luke Infinger, HIP CEO + James Kuck, HIP SEO Expert
Tuesday, January 13 @ 6p CT
